Monthly Archives: November 2020

Ep 24 – How Isuzu Dominates the Truck Market with Andrew Harbison



In “Talking Automotive with Mark and John” Ep 24, Mark Palavestra and John Sinclair talk to Andrew Harbison Director and Chief Operating Officer Isuzu Trucks Australia. Andrew shares with us some highlights of what has made Isuzu Trucks the market leader in Australia for more than 30 years. Andrew talks about the truck industry and the impacts of Covid. He explains the industry sectors and how Covid impact has been different to the GFC. He discusses what makes a successful truck business and delves into leadership, OEM and dealer relations and the importance to sell solutions and not buy problems. He provides an in-depth overview of key buyer sectors and what impact digital is having on buyer behaviour. He wraps up with a discussion on key trends of the truck sector going forward. If you liked what you heard subscribe to the show to receive notifications of future shows.

If you would like to get more information on any of the topics reach out to Mark Palavestra or John Sinclair on LinkedIn. If you would like to get involved with the shows or get more information on different topics feel free to contact us.

For more information on Andrew Harbison and Isuzu Trucks: https://www.isuzu.com.au/

Production and editing by Ky Sinclair.

Sponsor: PrixCar Fleet Services https://prixcar.com.au/services/fleet…


Ep 23 – Africa, the New Automotive Frontier



In “Talking Automotive with Mark and John” Ep 23, Mark Palavestra and John Sinclair talk to Mike Whitfield Chairman Nissan Africa South and MD Nissan Egypt and President of the African Association of Automotive Manufacturers (AAAM). Mike shares with us highlights of his global career with more than 30 years at Nissan Motor Corporation. Mike talks about the automotive industry and the various dynamics. He explains some of the plans for Nissan and exciting products coming to market. He discusses what makes a successful automotive business and delves into leadership, OEM and dealer relations and how to achieve success across countries and multi-cultural environments. He provides an in-depth overview of the AAAM where Africa is becoming the next frontier in automotive manufacturing. He talks about roles they are playing with automotive manufacturers and component suppliers and working with governments to create manufacturing opportunities. He wraps up with a discussion on his desire to make a difference in Africa. If you liked what you heard subscribe to the show to receive notifications of future shows. If you would like to get more information on any of the topics reach out to Mark Palavestra or John Sinclair on LinkedIn. If you would like to get involved with the shows or get more information on different topics feel free to contact us. For more information on Mike Whitfield and the AAAM: https://aaam.africa/ Production and editing by Ky Sinclair. Sponsor: PrixCar Fleet Services https://prixcar.com.au/services/fleet…

Ep 22: Auto industry – where to from here?



In “Talking Automotive with Mark and John” Ep 22, Mark Palavestra and John Sinclair review their first twenty podcasts. They do a summary of Pre Covid and review the nine months of Covid. They dive into detail of what next and where they believe the opportunities will be out to June next year. They talk about the different customer segments and what could impact supply and demand. They provide an in-depth analysis of the need to simplify the business and reduce complexity. They also explore the need to take a long-term view and the need to find ways to continue to reduce overhead cost structures, to make the business resilient to swings in the market. If you liked what you heard subscribe to the show to receive notifications of future shows.
If you would like to get more information on any of the topics reach out to Mark Palavestra or John Sinclair on LinkedIn.
If you would like to get involved with the shows or get more information on different topics feel free to contact us. Production and editing by Ky Sinclair and Harrison Hibbs.
Sponsor: PrixCar Fleet Services https://prixcar.com.au/services/fleet…

EP 21 – How to Maximise Your PR Strategy with Alexander Corne



In “Talking Automotive with Mark and John” Ep 21, Mark Palavestra and John Sinclair talk to Alexander Corne from Motorink Media. Alexander is an Automotive and Transport Industry Public Relations and Marketing Specialist. Alexander shares with us the art of storytelling and how to maximise your PR and benefit from earned PR marketing activities.
Alexander looks at the big picture and how to develop a PR strategy using aspects such as heritage and technology to drive engagement. He discusses the difficulties of negative PR and how to develop and practice a War Plan and the need to test structures in preparation for a negative PR event.
He provides an in-depth analysis of Social Media and how a business can influence its public image without the traditional media filter. He goes into depth on influencers and the need for careful analysis and the need to have a clear plan and anticipated outcomes of using an influencer.
He wraps up with a discussion on fake news and the need to genuine and authentic in any PR activities.
If you liked what you heard subscribe to the show to receive notifications of future shows. If you would like to get more information on any of the topics reach out to Mark Palavestra or John Sinclair on LinkedIn. If you would like to get involved with the shows or get more information on different topics feel free to contact us.
For more information on Alexander Corne and the services he provides:
https://au.linkedin.com/in/alexandercorne

Production and editing by Ky Sinclair.
Sponsor: PrixCar Fleet Services
https://prixcar.com.au/services/fleet-services/