In “Talking Automotive with Mark and John” Ep 31, Mark Palavestra and John Sinclair talk to Mike Sinclair, Director of Content and Editor in Chief, from Carsales.com.au.
Mike goes into detail about Motoring Journalism and how motoring journalism has evolved. He goes into depth about the relationship of motoring journalist with manufacturers and how this relationship is changing. Mike discusses fake news and the need for trusted and reliable sources of information to educate the consumer going forward. He delves into the role of influencers and the greater need to generate the right content for different channels.
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For more information on Carsales.com.au; https://www.carsales.com.au
Production and editing by Ky Sinclair. Sponsor: PrixCar Fleet Services https://prixcar.com.au/services/fleet…
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