In Talking Automotive with Mark and John Ep 33, Mark Palavestra and John Sinclair talk to Ben Sullivan Head of Automotive Services at Potentiate and CEO Ad Clarity.
Ben shares insight into how to understand and interpret automotive data. He delves into the need to better understand the data and the impact this can have on key decision making. He makes suggestions on managing the OMNI channel and the need to ensure online is effectively integrated with bricks and mortar.
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Ben Sullivan can be found on LinkedIn.
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Production and editing by Ky Sinclair.
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