In Talking Automotive With Mark and John Podcast Ep 43. Mark Palavestra and John Sinclair talk to David Hawkins CRO from Loyalty Logistix. David speaks to us about retention, loyalty and the value of getting an in-depth understanding of the data in your database and how this can be turned into real value for the business. Dave talks about how to improve processes, business improvement and profitability improvement. Also the need to measure ROI on each and every campaign and ensure you are creating value. If you liked what you heard, subscribe to the show to receive notifications of future shows.
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